The Visual Storytelling Academy


|      TRAINING      |      PRODUCTION      |      CONSULTING     |



"Man is a storytelling animal by nature"

Umberto Eco

Storytelling is today’s buzzword. It is all-pervasive.

Now, everything is told as ‘a Story’... but what does that actually mean?


Interview at the ILO at the United Nations in Geneva

What is Visual Storytelling © ILO 2018



The 798 of Beijing

Commissioned triptych for private collection © Fusari / massimedia


Why The Visual?

Estimates for 2019 predict that 80% of global data consumption will be visual content.

It has been suggested that, each year, more images are being produced than throughout the whole history of photography prior to 2010.

In a sea of digital information being noticed or engaged with, even for a second, can make or break your message.

The role of images is gaining momentum in the communication strategies of individuals, business and governments globally.

Though, are image actually used to their full potential? Unfortunately, I do not believe so.

Visual storytelling integrates images as central to multimedia communication on digital platforms.

It does so by leveraging aesthetics, composition and colour to design eloquent and effective messages.

Designing aesthetics as a sensible, practical and creative tool to change the mood, tone or direction of a message means that you can tailor your output to influence your target audience implicitly.

Visual storytelling enhances the production and analysis of your multi-stranded digital narratives: it is your tool to combine advocacy for your cause with the powerbroking potential of your digital audience.

Visual Storytelling is not content in a form.

Visual Storytelling is form fit for that content



Why Me?


My name is Massimiliano.

I’m a visual strategist, digital consultant and scholar.

My focus is the creation of effective digital and interactive visual storytelling.

I have worked as a multimedia journalist for 25+ years from Morocco to China and consulted for the Diplomatic Institute of the Italian Ministry of Foreign Affairs.

My client portfolio includes the UN Agencies IOM, ILO and UNESCO, private partners in the business sector, media industries and research institutions such as the British Academy.

I am fluent in Italian, English and Persian. I have a working knowledge of Arabic.

I was awarded my PhD at the University of Exeter (UK) in 2014.

Since then I have been researching, consulting, training and teaching (Senior Lecturer at the University of Westminster).

And – of course – making visual stories


Training & Consulting


Interactive  Storytelling


Storytelling is easy to call for, but hard to accomplish.

Furthermore, visual storytelling content and formats require the appreciation of the several factors impacting on its communication, from the audiences’ background to the unpredictability of today’s unfolding events.

In response, interactive Storytelling recognises the acquired centrality of the visual language with the aim of turning digital multimedia communication into a co-creative dialogue.

Since 2010, I have been researching and practising how to sensibly achieve said aim.

As I focus on the representation of the ‘Other,’ Interactive Visual Storytelling has the potential to make the most (and a most honest) contribution.

Let me show you my latest awarded project on the Tentmakers of Cairo as an example of how interactive communication can push the possibilities of today’s visual storytelling.


The Interactive Platform


Recent  Exhibitions


ABOVE – HH Sultan III bin Muhammad al-Qasimi, Ruler of the Emirate of Sharjah, opening my 2012 exhibition in Durham (UK)


United Nations Intercultural Communication event – New York (USA), 2017

A retrospective of my photographs from Cairo to China.


The Streaming Museum – New York (USA), 2017

A retrospective of my photographs from Cairo to China.


The Oriental Museum of Durham (UK), 2014

Permanent exhibition – The Tentmakers of Islamic Cairo.


I have been exhibiting regularly since 2003


Tentmakers - The catalogue