My Rationale

For 25+ years, I have been working with images

Translating visual production practice into sensible theory for diplomatic communication.
Webinar at the DiploFoundation, October 2019

I began when photographs were developed using acids and I’m now working with pixels and binary codes.

A recent estimate suggested that, each year, more images are being produced and made public than throughout the whole history of photography prior to 2014.

Undoubtedly, the role of images has acquired an undisputed multifaceted centrality in the communication strategies of individuals, business and governments globally.

In response, I have progressively been widening my research focus from still images to Visual Storytelling to review how to sensibly place images for multimedia communication on digital platforms.

Indeed, in a sea of digital information being noticed, or engaged with, even for a second, can make or break your message.

As such, the key point seems to be whether ‘images’ are actually used to their full potential?

Unfortunately, I do not believe so.

This is the reason why I have been combining professional visual production with scholarly research towards the promotion of a thorough approach to Visual Storytelling.

Visual Storytelling leverages aesthetics, composition and colour to design eloquent and effective messages.

Designing aesthetics as a sensible, practical and creative tool to change the mood, tone or direction of a message means that you can tailor your output to influence your target audience strategically.

Visual storytelling is your tool to combine advocacy for your cause with the powerbroking potential of your digital audience.

This is why I argue that Visual Storytelling is not content in a form…

Storytelling is digital form fit for the visual content

The 798 of Beijing
Commissioned triptych for private collection
© Fusari / massimedia



How did you get
Here?

My Research


What is
Next?

The mobile App – The Meta-Image



Which
Services do you offer?

Consulting and Training Activities